A Greener Green Dragon

By on August 12, 2015

It’s been 11 months since Green Dragon co-owner Rob Rohrbach sullenly sifted through the ashes after flames tore through building No. 7 of the iconic farmers market and auction.

But on Friday that unlucky portion of  the 82-year-old Green Dragon market comes back to life like a Phoenix rising from the ashes, he said.

“We’ve very excited about this day; it’s been long anticipated,” Rohrbach said Tuesday afternoon while preparing for this week’s business with his father Bill.

At 9 a.m. Friday, the Rohrbachs will unveil the new 13,000-square-foot building off North State Street in Ephrata Township.

The modern building, built by contractor Hoover Building Specialists of Honey Brook, is more environmentally efficient.

“Perhaps more ‘green’ you could say,” Rohrbach said.

But the building &tstr; which is home to Sunnyside Pastries, Peaceful Valley Amish Furniture, Country Peddler craft shop, Gloria Sportswear Outlet, and two new restrooms &tstr; is not the only thing to be unveiled Friday.

“We’re changing our logo that will be revealed on Friday,” Rob Rohrbach said.

Though he displayed the new logo, which features a more modern green dragon in a Lancaster County setting, it will be kept a secret until Friday.

“It is the first time we’ve changed the logo in about 40 years,” Bill Rorhbach said. “We first rolled it out during the Ephrata Fair many years ago.”

While the Green Dragon logo will change everywhere from advertising to t-shirts, the familiar dragon sign that’s perched high above Route 272 will not change.

“That’s an icon, we have to keep that,” Rob Rohrbach said.

The new building No. 7 is actually about 3,000 feet smaller than the previous one “with better use of space,” he said.

The small-animal auction that was housed in the old building was relocated to the northeastern part of the market and re-opened operations in January.

Patrick Burns is a staff writer for The Ephrata Review. He welcomes your questions and comments and can be reached at pburns.eph@lnpnews.com or at 721-4455.

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