Brand new

By on May 7, 2014
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PrintWellSpan Health and Ephrata Community Hospital announced Wednesday morning their alignment of brand identities as a means to reflect the strengths of the two nonprofit health care organizations, which affiliated Oct. 1.
The hospital will transition to its new identity, WellSpan Ephrata Community Hospital, over the next several months. The new system identity will also roll out in various ways across the organization’s outpatient centers, physician practices, home health program and other services in Lancaster County.
“Our affiliation with WellSpan Health has always been about working as one integrated health care system and leveraging the strengths of both organizations to provide exceptional community-focused patient care right here in Lancaster County,” said John M. Porter Jr., a senior vice president with WellSpan Health and president of WellSpan Ephrata Community Hospital. “Together we are stronger and can provide new services and more coordinated care. It is important that our identity reflect the strength of a regional health care leader that is committed to improving health in our local communities.”
Specifically, WellSpan Health and WellSpan Ephrata Community Hospital aim to:
• Improve health care across Central Pennsylvania while enhancing local systems of care in northern Lancaster County, Adams County and York County.
• Maintain existing relationships and clinical partnerships with other local health care providers.
• Enhance a model of care that is based on an individual’s relationship with a primary care physician who coordinates all the care an individual requires across the lifespan.
• Offer stronger medical, nursing and allied health educational resources to address a projected shortage of physicians and health care professionals.
Porter noted that WellSpan has already begun to expand services in northern Lancaster County, opening the WellSpan Maternal Fetal Medicine practice in Brownstown, West Earl Township, in February.
“When we officially came together on Oct. 1, Ephrata Community Hospital gained strength through a larger organization that offers, among many things, the largest physician network in south central Pennsylvania,” he said. “Similarly, WellSpan gained a respected institution that is a proven health care leader in Lancaster County.
“With this new brand alignment, we’ve brought past, present and future together &tstr; just as we’ve brought the strengths of our two organizations together.”
WellSpan Health is comprised of a multi-specialty medical group of more than 660 providers, a home care organization, four respected hospitals, more than 11,000 employees, and 93 patient care locations.

 

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