DEI, EHS partner on kiosk project

By on August 3, 2016
Shown with the winning entries in the DEI/EHS kiosk project are (left to right) Thais Sanchez, Dylan Fritz, Freddie Gomez-Garcia, Nicholas Kitchen and Trevor Henley.

Shown with the winning entries in the DEI/EHS kiosk project are (left to right) Thais Sanchez, Dylan
Fritz, Freddie Gomez-Garcia, Nicholas Kitchen and Trevor Henley.

Downtown Ephrata Incorporated (DEI) has always been all about finding great opportunities for businesses within the central business district. However, a recent joint venture with Ephrata High School’s Desktop Publishing II class brought an opportunity for students to merge their creativity with that effort.

DEI partnered with classes on a project to update posters in the kiosk located in downtown Ephrata by the train station. Jeremy Bischoff is the instructor of this class. Two students, Dylan Fritz and Nicholas Kitchen, created the top four winning posters selected for the kiosk.

The winning posters can be seen online. They will also be featured in a rotational basis in the kiosk. The public will see them more often when events are not being advertised.

Fritz created the Explore Downtown Ephrata and Rail Trail posters. Kitchen created the Warwick to Ephrata Rail Trail and Major Dick Winters Quote Poster.

“There are a lot of requirements in this course, said Fritz, “so to do this extra project, we had to be on top of our time and project requirements to be able to add this and keep up our grades in the course.”

He explained all that went into creating his winning posters.

“We had a basic map from the Ephrata Borough of the rail trail and we were given four poster ideas that the Borough was interested in having,” Fritz said. “We used two design programs, Adobe InDesign and Illustrator, and pictures taken by the photography class. Last, we needed to use our own creativity to design the posters.”

After approximately 20 hours of work from start to printing, the students had posters. But in the end, all the hard work paid off in ways that neither Fritz nor Kitchen will soon forget.

“It was a real honor,” said Fritz. “Usually all our projects are seen only by our classmates and teachers. To get this opportunity to be ‘published’ and let the community see the real world applications of our class is very exciting.”

With Ephrata High School continually looking to improve its curriculum to include more practical, skills-based learning, this is a project which integrates several practical aspects of short and long term goals of education.

“My ultimate goal is to major in mechanical engineering at Penn State and this type of project, graphic design, allowed me to put ideas into form,” explained Fritz. “It is definitely something I think will benefit me in my course of study and it was fun.”

DEI’s kiosk is free for non-profits to use and there is minimal advertising cost to for-profit businesses to advertise events.

Erin Treese from DEI explained the fee structure for use of the kiosk. Monthly fees to promote in the kiosk are as follows:

  • Events held downtown which require a fee from the public to participate cost $15 per month.
  • Events which are not held downtown and which require a fee from the public to participate cost $25 per month to advertise.
  • Cooperative or individual sales events held downtown and not sponsored by a non-profit cost $15 per month.
  • Cooperative or individual sales events which are not held downtown and are not sponsored by a non-profit cost $25 per month to advertise in the kiosk.

Treese added that in some cases, DEI does not charge to post advertisements in the kiosk. For non-profit organizations promoting a downtown event, or a non-profit organizations promoting a local event not held downtown, but within the Borough of Ephrata, no charge will be assessed.

For more information on Downtown Ephrata Incorporated, visit downtownephrata.com.

Gary P. Klinger welcomes your questions and comments via email at klingerglobal@gmail.com.

 

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