- This summer, at the movies…
- Easter Egg Hunt List
- Irish dance showcase at Warwick High School
- Roots and Blues 2017
- Reel Reviews: 2017 Oscar picks
- ‘American Idiot’ at EPAC
- Warwick grad producing ‘Million Dollar Quartet’ at Dutch Apple
- ‘Somewhereville Station’ revisits the 50s and 60s
- St. Patty’s musical at Ephrata Main
‘Bowl’ing for beer
I was hoping to write a funny column about all the awesome beer ads during the Super Bowl. What happened? The Budweiser family of beers, like always, made a splash, but where did all the funny stuff go? Frogs. Whazzzup?! Even horses kicking field goals. They tried to bring back Spuds MacKenzie from the dead just to make drinkers feel bad about not being with friends. Instead of making us all laugh and talk about their commercials for weeks, AB InBev decided to kick off their 2017 Budweiser ad campaign by alienating its fans.
A 60-second ad featured the story of founder Adolphus Busch, a German immigrant. The politically charged ad seems to go against President Trump’s stance on immigration and immediately unleashed a backlash on social media. The hashtag #BoycottBudweiser (and #boycottbudwiser, sic) went viral. Demographically speaking, Budweiser is preaching to an audience who more than likely doesn’t drink their product. I would guess that if Bud drinkers were polled, at least 70 percent would voice their approval of Trump. By Monday morning the hashtag was flipped and railed Trump supporters.
But, like I said, I was hoping to write a funny column about all the awesome beer ads …so, instead, here’s a look at some new brews in our area.
I recently visited Union Barrel Works in Reamstown; it had been a while since I’d been in, and I immediately noticed a huge change. They now serve Pennsylvania spirits!
As I pulled up a stool at the bar, a shot of Jacquin’s Rock and Rye went out with a pint of Wobbly Bob. Their seasonal now on tap is a double Scottish ale; the brew is dark, malty, and mild with a scant hop presence.
The news of this availability is overshadowed by a new I.P.A. named after a local icon. Boose Aluminum Foundry was founded in 1933 and is located in the heart of Reamstown. It seems some of the management are fans of craft beer, especially I.P.A.s, but Hop Knockers use of Cascade, Kent Golding and Clusters hops was not enough. They requested a hoppier beer and Boose Ale was born. The result is an I.P.A. with very little malt flavor (unlike Hop Knockers) and a bit of tartness. At first sip, this brew may turn some away, but it grows on the palate as the beer warms slightly.
In Ephrata, St. Boniface has rereleased its Extra Special Bitter, but the beer I’m grooving on now is Offering #34, a coffee cream ale. I love this beer, but it seems to have a love it or hate it following. First off, I like cream ales, so that helps. And a drinker should really like coffee if ordering this brew. Offering #33 is still on tap, too; it’s a cherry porter. (Speaking of cherry porters, Appalachian Brewing Company released their version of the dessert brew made with black and tart cherries.)
What are you doing this weekend? Boniface’s Anniver6ary Party is on Saturday from 11 a.m. to 9 p.m. They’ll have two special firkins tapped, too: Hegemony Anniver6ary Reserve with coconut; and Mexican Cocalico Stout with vanilla beans, cinnamon, cocoa nibs, and a selection of peppers.
Cheers and thanks for reading!
Michael C. Upton is a freelance writer specializing in arts and leisure. He welcomes comments at firstname.lastname@example.org and facebook.com/SomebodiesProductions.